Dr. Dre and his company Beats Electronics will sell a 51% stake of the company to Taiwanese telephone maker HTC for $300 million dollars.

The Beats Electronics venture is a collaboration between Dr. Dre, Jimmy Iovine and Interscope Records that began almost a decade ago.

The company specializes in making high end headphones, which are customized for a variety of pop stars, who sell them to their fan base.

In addition to the Beats by Dre line, Beats Electronics has made headphones for artists such as Lady Gaga, Justin Bieber and countless others.

Dr. Dre and Jimmy Iovine will continue to run Beats Electronics.

“When Jimmy and Dre started this, they had a very specific vision of what Beats would be,” said Beats Electronics president Luke Williams. “It wasn’t about headphones, it was about fixing the degradation of sound.”